GIA is committed to promoting ethical behaviour, professionalism, and integrity within the insurance industry. It establishes and advocates for industry-wide ethical standards and guidelines to ensure fair and transparent practices. The Association encourages its members to uphold these standards, promoting trust and confidence among policyholders and other stakeholders. By setting best practices, GIA strives to enhance the overall quality of services provided by insurers in Ghana. It has recently promulgated a code of conduct, compliance of which is binding on all members.